In this research published in "Manager-The British Journal of Administrative Management," Dr. Gaur, along with co-authors Meenu Shantpriya and Sarita Chaudhary, explores the psychological impacts of social media on university students. The study delves into how prolonged usage affects students' mental health, academic performance, and social interactions. By surveying a significant sample of students, the paper provides insights into both the detrimental and beneficial effects of social media, emphasizing the need for balanced usage and awareness.

Published in "Philosophical Readings," this paper by Dr. Gaur and Sarita Chaudhary examines the perceptions of Generation Z (Zoomers) regarding social network sites. The qualitative study captures the attitudes, preferences, and behaviors of young Indians towards platforms like Facebook, Instagram, and Twitter. It highlights the generational shift in digital engagement and the implications for marketing and communication strategies.

In the "Journal of University of Shanghai for Science and Technology," Dr. Gaur and Sarita Chaudhary review literature on the impact of social media on the employability of graduates. The paper synthesizes findings from various studies to argue that social media can significantly enhance job prospects if used strategically. It discusses the development of personal brands, networking opportunities, and the digital skills needed in the modern job market.

This paper, published in the "Journal of Social Science," focuses on the perceptions of graduating students regarding the utility of social media in securing employment. Dr. Gaur investigates how students use social media for job searches, professional networking, and skill development. The study reveals a growing recognition among students of the power of platforms like LinkedIn and Twitter in shaping their career paths.

Presented at the International Conference on Computation Automation and Knowledge Management, this paper by Dr. Gaur, Aman Verma, and Arvind Kumar Bhatt examines consumer awareness and usage of forex cards in the digital age. The research highlights the benefits of forex cards for international travelers, including cost efficiency and security. It also addresses the challenges and potential improvements in the fintech industry.

This work, featured in the book "Soft Skills-Key to Professional Excellence," discusses the role of emotional intelligence in achieving professional success. Dr. Gaur and his colleagues argue that emotional intelligence is crucial for leadership, teamwork, and personal branding. The paper presents strategies for developing emotional intelligence and applying it in various professional settings.

Presented at a national seminar organized by LKGIs, this paper explores the global challenges and opportunities faced by Indian pharmaceutical companies. Dr. Gaur analyzes the competitive landscape, regulatory hurdles, and strategic initiatives that can help Indian firms succeed internationally. The study provides recommendations for navigating global markets and enhancing competitiveness.

In the national seminar proceedings by Gurukul Kangri University, Haridwar, Dr. Gaur presents "Blue Casting" as an innovative marketing technique. The paper describes how Bluetooth technology can be used for targeted advertising and consumer engagement. Dr. Gaur discusses case studies and potential applications, predicting its rise as a significant marketing tool.

Published in "Small & Medium Enterprises in Transitional Economies," this paper addresses the issues faced by small and medium enterprises (SMEs) in India. Dr. Gaur and K.K. Malviya provide a comprehensive analysis of the challenges, such as access to finance and market competition, and suggest remedies to support SME growth and sustainability.

Presented at the International Conference organized by MIET Meerut, this paper focuses on consumer rights and protection. Dr. Gaur emphasizes the importance of consumer awareness and legal frameworks to safeguard consumer interests. The study discusses various consumer rights issues and proposes measures to enhance consumer protection in India.

This research, presented at an international conference organized by GJIMT Mohali, investigates the adoption and effectiveness of electronic customer relationship management (E-CRM) in India. Dr. Gaur and Ajay Varshney analyze how businesses can leverage E-CRM to improve customer satisfaction and loyalty. The paper highlights the technological advancements and implementation strategies for successful E-CRM initiatives.

This patent application by Dr. Gaur presents a comprehensive plan for implementing IoT and AI technologies in smart city development. The focus is on customized identity management, wastewater treatment, and energy efficiency. The proposed system aims to enhance urban living standards through innovative technology solutions, reflecting Dr. Gaur's commitment to sustainable development.